Sutton Coldfield Town Centre is the proud recipient of the Purple Flag standard. There are around 70 centres across the UK with the standard.
Purple flag reflects successful destinations that are safe and welcoming with all sectors playing their part in delivering high standards of customer care. Visitors can get home safely after an evening out is crucial, as is the ability to move around the centre on foot with ease.
Successful Purple Flag destinations offer a vibrant choice of leisure and entertainment for a diversity of ages, groups, lifestyles and cultures. They are alive during the day, as well as in the evening. They contain a blend of overlapping activities that encourage people to mingle and enjoy the place. They reinforce the character and identity of the area as well as flair and imagination in urban design for the night.